Aroshya is a premium ready-to-eat savoury brand, born from a simple observation, that everyday snacking shouldn't force a choice between taste and health.
Founder, Aroshya
Sanchita Singh Sengar is an entrepreneur driven by curiosity and a deep belief that informed choices can shape healthier lives.
Over the years, her work has spanned branding, business and consumer behaviour but one question stayed constant: why had we stopped asking what goes into the food we eat every day? Her travels, her research into food systems, ingredient labels and nutrition, and countless conversations about mindful consumption eventually led to the creation of Aroshya.
welcome to our company
Founded by Ms Sanchita Singh Sengar after her travels through Europe, Aroshya was her response to a real gap she felt in food quality, ingredient transparency and consumer awareness.
She set out to create something that never compromises on either taste or nourishment, while celebrating one of India's own superfoods. We source premium 5+ Suta makhana directly from the farms of Bihar. For once, the inspiration doesn't have to come from elsewhere, it can begin right here, in India.
Some ideas begin with an opportunity. Aroshya began with a conviction. Over time, I found myself appreciating India's food heritage in a way I never had before. While the world embraces yoga, Ayurveda and so many traditions rooted in our culture, I often wondered why we hesitate to value our own indigenous ingredients with the same pride.
Around that time, I came across the Japanese philosophy of Ikigai — the belief that everyone has a purpose. Looking back, I believe Aroshya is mine.
We begin with premium makhana from the farms of Bihar, but our purpose goes beyond a single product. Aroshya is our effort to celebrate India's indigenous ingredients through thoughtfully crafted foods that fit modern lifestyles without losing sight of their roots.
To everyone who chooses to be part of this journey, our customers, partners and collaborators, thank you for believing in our vision.
Warm regards,
Sanchita Singh Sengar
Founder, Aroshya
“Sometimes, progress isn't about discovering something new. It's about rediscovering what has always been ours.”
honestly, our vision is simple & straight
To build a trusted Indian food brand that makes better everyday choices effortless, bringing together honest ingredients, exceptional taste, and the richness of India's own superfoods for homes around the world.
Bring India's traditional superfoods into modern lifestyles through products that are convenient, delicious and relevant today.
From growing children to grandparents, our products are made for every stage of life. Tomorrow's health is shaped by today's nutrition.
Healthy eating is built on daily habits. We create snacks that fit a balanced lifestyle without compromising on taste.
We begin with premium 5+ Suta makhana — naturally light and a source of protein, fibre and essential minerals.
Clear labelling, responsible sourcing and honest communication — earning trust through openness, not claims.
“A healthier nation begins with healthier everyday choices.”
